New Electronic Scoreboards: Bringing the concert to your seat
Throughout the years, I have attended more concerts than I can count. I wish I could say that I always had a good seat; but, like most of us, I often ended up so far away, that the performers seemed little more than tiny doll figures. When one is sitting in the ‘nose-bleed’ area, the other major problem has always been the sound quality. Even the best of stadiums and arenas could not offer anything other than a fuzzy echo. In those days, the thrill was to simply say “I was there”; but not so anymore. The electronic scoreboards of today are more than just for the sports fans; they have become a major part of a concert experience, bringing the excitement to every seat in the house.
Whether you are into classical, rock, reggae or pop, attending a concert is completely personal. The event is the highlight that caps your collection of CD’s or downloads and brings a moment of life to the music. There is always a static electricity in the mood of the crowd before a concert and the buzz and hum that occurs just prior to the dimming of the lights. Once darkened, the era of the electronic scoreboard changes the scene as a high tech, color blasted visual blasts into view.
The newer electronic scoreboards have changed. Larger, with 1081 bpi quality that you usually only find on your television screen, these are closer to the concert than the front seats. Excellence in audio has been added, as manufacturers work with some of the world’s top speaker companies. Streaming video, from the introduction through to the end of the concert and final encore, create a full experience for the audience.
Advertisers, sponsors and stadium owners realized long ago that the new electronic scoreboards are an opportunity for additional revenue. Moving ads are stimulating both the conscious and subliminal mind toward those companies that are sponsoring the concert. Campaigns can be coordinated so that the intermission will bring more people to the concession stands for food and memorabilia.
Even those that are seated in the worst of seats are moved with the rhythm of the music and the intensity of the visuals. The technology has created a simulation so complete that one feels as if they are on stage with the performers. Every nuance, chord change, movement and special effect is brilliantly represented on the screen and speakers.
The purpose of a concert is to give the public a show that they will never forget. In today’s era of ‘more is never enough’, a lot of time and investment is made into all of the glitz and affects themselves. The newer electronic scoreboards ensure that every moment is experienced.
You can always tell if a concert is a success, by the end of the show. When people are leaving the stadium with smiles, laughter and a buzz of discussion about the concert, you know it was a hit, and that they will be getting the word out to their friends. The electronic scoreboards create an environment that is more personal than ever before and bring the performers to every seat in the house.
